To be the world’s leading producer of hybrid rice seeds and premium quality rice through extensive research in modern farming technology and state-of-the-art grain processing facilities.
Our way of life is guided by the following values:
Three Strategic Pillars
Our strategies are built upon the following pillars:
1. Operational Excellence
To efficiently and effectively produce products and services at the right time, at the right quality, at the right quantity and at the right place with the least possible cost.
2. Customer Intimacy
To develop, maintain good relationship and strong bond with the customer.
To determine customer needs and provide quality products and services to assure customer satisfaction and loyalty.
3. Product Leadership
To be a prime mover that leads the industry and provides quality and innovative products with that customer needs.
The essence of our character is embodied in the following virtues: